Last Updated: 08 Dec 2020
We respect your privacy. Here's what you need to know:
Questions? Email us at [email protected]
We're Kane Marketing Limited, a digital marketing agency helping businesses grow online. When you use our website or work with us, we collect and use some of your personal information. This Privacy Policy explains what we do with that information.
In legal terms, we're the "Data Controller" for your personal information. This means we're responsible for deciding how and why we use your data, and we must follow UK data protection laws.
If you have questions about privacy or want to exercise your rights, contact our Data Protection Officer:
Email: [email protected] (subject: "Privacy Enquiry")
Phone: 44-1920-518305
Post: Data Protection Officer, 1 New Hall Cottages Ware, SG12 7RX, United Kingdom
The information we collect depends on how you interact with us. Here's a breakdown:
If you fill in a form, send an email, or call us, we collect: - Your name - Email address - Phone number - Company name and your role - What you're interested in - Any other info you choose to share
Our website automatically collects: - Your IP address (anonymized when possible) - Browser type and version - Device type (computer, phone, tablet) - Which pages you visit - How long you stay on each page - Where you came from (which website or search) - Approximate location (country and city)
If you work with us, we also collect: - Business information about your company - Access to platforms we'll manage (Google Ads, social media, etc.) - Website analytics and performance data - Payment and billing information - Communications about your projects - Files and materials you provide
If you sign up for our newsletter: - Email address - Name (if provided) - Which emails you open and links you click - When you subscribed
If you register for our events or webinars: - Name and contact details - Company information - Any dietary requirements or accessibility needs (for in-person events) - Attendance records
We don't collect: - Credit card details (handled securely by payment processors) - Sensitive personal data (health info, religious beliefs, etc.) unless you volunteer it for specific purposes - Information from children under 16 - Data through hidden tracking or deceptive means
We only use your information for legitimate reasons. Here's why we collect it:
What this means: Managing your SEO campaigns, running your ads, creating content, building websites, providing reports.
Legal basis: Contract (it's necessary to deliver what you've hired us to do)
What this means: Answering your questions, discussing potential projects, providing information about our services.
Legal basis: Legitimate interests (we need to respond to business enquiries)
What this means: Understanding which pages are popular, fixing technical issues, making the site easier to use.
Legal basis: Legitimate interests (improving our website benefits everyone)
What this means: Newsletters, service updates, industry insights, event invitations, special offers.
Legal basis: Consent (you've signed up) or legitimate interests (for business contacts)
Your choice: You can opt out anytime using the unsubscribe link in emails or by contacting us.
What this means: Billing for our services, issuing invoices, handling payments.
Legal basis: Contract (necessary for the transaction) and legal obligation (tax records)
What this means: Protecting our systems from hackers, preventing fraud, investigating suspicious activity.
Legal basis: Legitimate interests (protecting our business and clients)
What this means: Meeting tax requirements, responding to legal requests, maintaining required records.
Legal basis: Legal obligation
We don't keep your information longer than necessary. Here are our general retention periods:
Website Visitors: - Enquiry forms: 3 years from last contact - Website analytics: 26 months - Cookies: Up to 24 months (depending on type)
Newsletter Subscribers: - Until you unsubscribe, plus we keep a record that you've unsubscribed (so we don't accidentally email you again) - Inactive subscribers: 3 years from last engagement
Clients: - Active projects: During the project plus 7 years - Contracts and agreements: 7 years after completion - Invoices: 7 years (required by UK tax law) - Project files: 7 years after completion
Job Applications: - Unsuccessful applications: 12 months - Successful applicants: Duration of employment plus 7 years
UK tax law requires businesses to keep financial records for at least 6 years. We keep client records for 7 years to cover all legal requirements comfortably.
You can ask us to delete your data before these periods expire. We'll do so unless we have a legal reason to keep it (like tax compliance). Contact us at [email protected] to request deletion.
We don't sell your data. We only share it with trusted partners who help us run our business, and only when necessary.
Website and Technology: - Web hosting (to keep our website online) - Cloud storage (for secure file storage) - Email services (Google Workspace, Microsoft 365)
Marketing Tools: - Email marketing platforms (Mailchimp, Campaign Monitor) - CRM systems (HubSpot, Salesforce) - Analytics tools (Google Analytics)
Client Services: - Advertising platforms (Google Ads, Facebook, LinkedIn) - Social media management tools - Project management software (Asana, Monday.com)
Business Operations: - Payment processors (Stripe, PayPal, GoCardless) - Accounting software (Xero, QuickBooks) - Video conferencing (Zoom, Microsoft Teams)
Professional Services: - Accountants and auditors - Legal advisors - IT support
All service providers: - Sign Data Processing Agreements with us - Can only use your data as we instruct - Must keep your data secure - Must delete your data when no longer needed - Are carefully vetted for security and privacy practices
We may share your information with: - Law enforcement - if required by law or court order - Regulators - to comply with legal obligations (HMRC, ICO, etc.) - Legal proceedings - if involved in a dispute or legal matter
Where legally permitted, we'll notify you before disclosing your data to authorities.
If we sell or merge our business, your information may transfer to the new owner. They must: - Follow the same privacy rules as us - Use your data only for the same purposes - Honor your privacy rights
We'll notify you if this happens (where practicable).
We may share anonymized statistics that can't identify you with: - Industry publications - Business partners - Investors - Marketing materials
Example: "Our clients see an average 45% increase in website traffic" - this doesn't reveal any individual client's data.
We're a UK company and most of our data processing happens here. However, some service providers we use have servers in other countries.
When we transfer data outside the UK, we ensure it's protected by:
Standard Contractual Clauses: Legal contracts approved by UK authorities that require overseas companies to protect your data to UK standards.
Adequate Countries: Some countries have been approved by the UK Government as having adequate data protection. We can transfer data there safely.
Additional Security: We add extra security measures like: - Encryption - Access controls - Strict contractual terms
Data may be processed in: - European Economic Area (EEA) countries - United States (with appropriate safeguards) - Other countries where our service providers operate
Want more details? Contact us at [email protected] and we'll explain the specific safeguards for any particular transfer.
UK law gives you strong rights over your personal data. Here's what you can do:
What it means: You can request a copy of all personal data we hold about you.
How to do it: Email [email protected] with subject "Subject Access Request"
What we'll send: A copy of your data, how we use it, who we share it with, how long we keep it, and your other rights.
Timeframe: Within 30 days
Cost: Free
What it means: If we have incorrect or incomplete information about you, we'll fix it.
How to do it: Email us at [email protected] with the correct information
Example: Updating your job title, fixing a misspelled name, or adding missing contact details.
What it means: You can ask us to delete your personal data.
When we must delete: - The data is no longer needed - You withdraw consent (where consent was the basis) - You object and we have no overriding reason to keep it - The data was collected unlawfully
When we might refuse: - We need it for legal obligations (like tax records) - We need it for legal claims - We have another legal reason to keep it
How to do it: Email [email protected] with subject "Right to Erasure Request"
What it means: You can ask us to stop using your data temporarily.
When this applies: - You're challenging the accuracy of the data - You've objected to processing (while we verify our grounds) - Processing is unlawful but you don't want deletion - We no longer need it but you need it for legal claims
How to do it: Email [email protected] with subject "Right to Restriction Request"
What it means: Get your data in a format you can use elsewhere (like CSV or JSON).
What you get: Data we process based on consent or contract, in a machine-readable format.
How to do it: Email [email protected] with subject "Data Portability Request"
Example: Moving your email marketing list to a new provider.
What it means: You can object to us using your data.
Direct marketing: You have an absolute right to opt out. Use the unsubscribe link in emails or contact us.
Other processing: You can object if we use your data based on legitimate interests. We must stop unless we can show compelling reasons to continue.
How to do it: Email [email protected] with subject "Right to Object"
To us first: If you're unhappy with how we've handled your data, please contact us at [email protected]. We'll do our best to resolve the issue.
To the ICO: You can also complain to the UK's data protection authority:
Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Phone: 0303 123 1113
Report online: www.ico.org.uk/make-a-complaint
You don't have to contact us first, but we'd appreciate the chance to resolve issues directly.
Security is a top priority. Here's how we protect your information:
Encryption: - All data transmitted to/from our website is encrypted (HTTPS/SSL) - Sensitive stored data is encrypted - Backups are encrypted
Access Controls: - Strong passwords required - Multi-factor authentication on sensitive systems - Staff can only access data they need for their job - Access is logged and monitored
System Security: - Firewalls protect our network - Antivirus software on all devices - Regular security updates and patches - Regular security testing and audits
Backups: - Daily automated backups - Encrypted and stored securely - Regularly tested to ensure they work
Staff Training: - All staff trained on data protection - Regular security awareness training - Know how to spot phishing and scams
Policies: - Strict data protection policies - Incident response procedures - Clear rules for handling data
Physical Security: - Secure office access - Locked storage for documents - Visitor management - Alarm systems
Vendor Management: - Security checks before engaging suppliers - Contracts requiring strong security - Regular reviews of vendor practices
Help us keep your data safe by: - Using strong, unique passwords - Enabling two-factor authentication where available - Not sharing your login credentials - Being cautious of phishing emails - Contacting us if you suspect unauthorized access
While no system is 100% secure, we use industry-standard security measures and continuously improve our protections. We take security seriously and invest in keeping your data safe.
Cookies are small files stored on your device when you visit websites. They remember information about your visit.
Essential Cookies (Always On):
These cookies are necessary for the website to work. We can't turn them off.
What they do: - Remember your cookie preferences - Keep you logged in - Enable basic site functions - Maintain security
No consent needed - they're essential for the site to work.
Analytics Cookies (Optional):
Help us understand how people use our website.
What they do: - Count visitors - See which pages are popular - Identify technical problems - Measure how well our site performs
Services we use: - Google Analytics (anonymized data)
You control these - say yes or no in our cookie banner.
Marketing Cookies (Optional):
Let us show you relevant ads and measure campaign performance.
What they do: - Show you ads for our services on other websites - Track whether ads lead to enquiries - Measure advertising effectiveness - Build audience profiles
Services we use: - Google Ads - Facebook Pixel - LinkedIn Insight Tag
You control these - say yes or no in our cookie banner.
Your Browser: You can also control cookies through your browser settings: - Chrome: Settings > Privacy and Security > Cookies - Firefox: Options > Privacy & Security > Cookies - Safari: Preferences > Privacy > Cookies - Edge: Settings > Privacy > Cookies
Impact of Blocking Cookies: If you block cookies: - Some features may not work properly - We can't remember your preferences - You might have to log in repeatedly - Your experience may be less personalized
Opt-Out Tools:
Google Analytics:
Install the opt-out add-on: https://tools.google.com/dlpage/gaoptout
Advertising: - Your Online Choices: https://www.youronlinechoices.com - Google Ad Settings: https://adssettings.google.com - Facebook Ad Preferences: In your Facebook settings - LinkedIn Ad Preferences: In your LinkedIn account
Our marketing emails may track: - Whether you opened the email - Which links you clicked - What device you used
Why? To understand what content you find useful and improve future emails.
Opting out: - Unsubscribe from marketing emails - Disable image loading in your email app
Our site includes social sharing buttons (Facebook Like, Twitter Share, LinkedIn Share). These may: - Set cookies - Track your visit even if you don't click - Send data to the social platform
These are controlled by the social platforms' privacy policies, not ours.
Our website and services are not intended for anyone under 16. We don't knowingly collect data from children.
If you're under 16: Please don't use our website or provide any information to us.
Parents: If you believe your child has given us information, contact us immediately at [email protected] and we'll delete it.
If you apply for a job with us, we collect: - Your CV and cover letter - Contact details - Work history and references - Right to work documentation - Equality monitoring data (optional and anonymous)
How long we keep it: 12 months after your application, unless you become an employee.
Why we need it: To assess your application and comply with employment law.
We generally don't collect sensitive data like: - Health information - Religious beliefs - Political opinions - Trade union membership
Exceptions: - Dietary requirements for events (may indicate religious beliefs) - Accessibility needs for events (may indicate health conditions) - Diversity monitoring for job applications (voluntary and anonymized)
When we process this data, we do so with your explicit consent and only for the specific purpose you've provided it.
We review this Privacy Policy regularly and may update it when: - Our practices change - New laws or regulations apply - Technology changes - We receive feedback or guidance
When we update this policy: - The "Last Updated" date changes - Material changes are highlighted on our website - We may email registered users or clients - For significant changes, we may ask for renewed consent
Continuing to use our website after changes are posted means you accept the updated policy.
We recommend checking this page occasionally to stay informed about how we protect your privacy.
General Privacy Questions:
Email: [email protected]
Phone: 44-1920-518305
Exercise Your Rights:
Email: [email protected]
Subject: "[Type of Request] - [Your Name]"
(e.g., "Subject Access Request - John Smith")
Data Protection Officer:
Email: [email protected]
Subject: "For the Attention of the Data Protection Officer"
Security Concerns:
Email: [email protected]
Subject: "Security Issue - URGENT"
Post:
Data Protection Officer
Kane Marketing Limited
1 New Hall Cottages Ware, SG12 7RX, United Kingdom
We promise to: - Respond to general enquiries within 2-3 business days - Respond to rights requests within 30 days (as required by law) - Take security concerns seriously and respond urgently - Treat your data with respect and care - Be transparent about our practices - Continuously improve our data protection
We're transparent - This policy explains everything we do with your data
You're in control - You can access, correct, delete, or move your data anytime
We're secure - Multiple layers of security protect your information
We're compliant - Full compliance with UK GDPR and Data Protection Act 2018
We're responsible - We only share data with trusted partners who follow strict rules
You can opt out - Unsubscribe from marketing anytime, control cookies easily
We're here to help - Contact us anytime with questions or concerns
Version: 3.0 (Accessible Contemporary)
Last Updated: 08 Dec 2020
Next Review: Within 12 months
Company Details:
Kane Marketing Limited
Registration No. 12433624
1 New Hall Cottages Ware, SG12 7RX, United Kingdom
Contact:
Email: [email protected]
Phone: 44-1920-518305
Web: kanemarketingltd.com
© Kane Marketing Limited, 2025. All rights reserved.
Thank you for trusting us with your personal information. We don't take that responsibility lightly.